Thursday, May 23, 2013

Still looking for a job, or new business. Watch this!

If you're still looking for a job, trying to find new clients, or simply trying to build your brand, here's something you might not have tried yet. Click here to watch this video.

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Saturday, May 11, 2013

You're a "Business of One"

In today's tight job market, finding a job is more than just a full-time job, it's like starting and maintaining your own business: a "Business of One".

These days, many job seekers aren't really employees, they're a "Business of One", as in you're that one person looking to sell, or market, your products or services to a so-called "Business of 1,000 (or more employees)."  

In other words, it's easier to sell services and products to people who want them than it is to just simply get a job.  Basically, in that "Business of One", you're a one-person public relations and marketing company, or "solo-preneur" looking to either get a job, or find new business/clients.

So, what are you waiting for?  Instead of thinking of yourself as an "employee", think of yourself as a "Business of One."  

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Friday, May 3, 2013

The constantly changing fortunes for journalism. What it means for PR

Need any more proof that the times, and fortunes, are constantly changing for journalism, and the news business in general?

A recent article in education.yahoo.net listed "Reporter" as one of the five careers people should avoid going forward.  In fact, "Reporter" was listed as "Dying Career #2".  Only "Desktop Publishing" ranked higher than "Reporter".

However, that same article listed public relations as a solid alternative to the increasingly unstable career of print journalism.  If that wasn't enough, the Internet has sparked the growth of new sites that have forced PR professionals and journalists alike to reinvent themselves on a regular basis.

What it means for PR people is that just simply sending out pitches and press releases isn't enough.  It means they have to work side by side to get the story out on a 24/7 deadline, while making for quality stories that pique the reader's interest, hopefully.

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Wednesday, May 1, 2013

You're either "Networking" or "Not Working"

As this post is being written, many colleges and universities, at least in the United States, will be conducting graduation ceremonies between now (May) and mid-June.  Yet numerous news articles have a tendency to show that the employment outlook for soon-to-be graduates appear bleak.  Sadly, that appears to be a case, even in a slowly, but surely, improving economy.

That's where networking comes in.  If you're a soon-to-be college graduate looking for work, networking is a must, even if you're a freshman.  Joining various organizations or clubs, or getting involved in student activities and community service events doesn't hurt either.  The sooner you start, the better off you're going to be in the long run.

You can also take advantage of the various services your college's career center has to offer, including any career or job fairs they may have.  Oh, and if you're an alumnus/alumna of that institution, you could visit that career center if you choose.  That's yet another opportunity to network.

Of course, there's always the traditional method of networking: inviting someone to lunch or have coffee, or do that so-called informational interview.  And don't forget newer non-traditional such as LinkedIn, which have numerous groups where you can talk about important trends in your industry with potential contacts.

That's the difference between "Networking" or "Not Working".

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