Wednesday, July 31, 2013

What do you want your personal brand to be about?

In looking for a new job, or new clients to build your business, it all comes down to what your personal brand is all about.

Why are companies such as Hanes, JcPenney, Microsoft, and even Nike such well-known, well, brands?  Because they have communications and public relations professionals, as well as (increasingly) brand journalists to keep those companies names out there, and build customer loyalty.

So, where do you come in? You're thinking, "I'm not a pair of underwear, or department store, or a computer, or even a running shoe."  No, you may not be any of those things.  But in what appears to be an ever-tightening job market, your personal brand should about why the customer (or in this case, the potential employer) should buy your product (or give you a job with the company).

That leads to the ultimate question: What do you want your personal brand to be about?

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Saturday, July 27, 2013

Worth reading this weekend

If you're a communications or PR professional, and need something good to read this weekend, here's this week's list below:

Winning the Content Marketing Race (Top Rank Blog)

Clean Up Your Personal Brand (Careerealism.com)

4 Common Fears Of Recent Grads (Careerealism.com)

What You Don't Know About Your Digital Legacy (LinkedIn)

Become A Free Agent (JerryDelColliano.com)

Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

Send e-mail to communicationcareers@gmail.com

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Wednesday, July 24, 2013

14 tips for online reputation blogging

Quick! Here's something you didn't know!

Did you know that having a blog can help build and maintain your reputation? 

Click here for 14 tips on how to do just that, courtesy of recoverreputation.com.

  Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

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Friday, July 19, 2013

Worth reading this weekend

If you're a communications or PR professional, and need something good to read this weekend, here's this week's list below:




PR pro habits that journalists despise (prdaily.com)

Why I Am Majoring in Journalism Despite Everyone Telling Me Not To (policymic.com)

Secrets of a content marketing editor (WordCount Blog/michellerafter.com)

Georgia newspaper group shuts down photo department (jimromenesko.com)

Nell Nolan retires her society column (nola.com)

 
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Friday, July 12, 2013

Worth reading this weekend

From the same person that brought you "The Secrets of Networking", here are two more must see slideshows.

Click the following links below, courtesy of Angel L. Ramos* and slideshare.net.

How to Build and Maintain Your Professional Network

and 

How to Stand Out in a Competitive Job Market

*--Angel L. Ramos is the Data Manager of the Rosalynn Carter Institute for Caregiving at Georgia Southwestern State University.

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