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In what appears to be an ever tightening job market, the most important thing to remember is that you're a salesperson, no matter what industry you currently work in, or at least hope to work in.
But you may be asking yourself? I'm not into sales, I just want a job. Any job.
Which leads to another question: What kind of job do I want to have?
Sitting at a desk answering the phone? Providing valuable information to visitors? Preparing and executing successful marketing campaigns? Or might it be something else entirely? Those are among the questions you must answer when you're in a job search. Even when you're applying for those so-called "minimum wage" jobs, you have to still have to sell yourself, and prove that you're the right person for that job.
So, it doesn't matter if you're working in communications, public relations, advertising, a similar field, or even a line of work that's completely unrelated to these aforementioned fields, marketing yourself is more important than it's ever been.
The bottom line: You're in sales, no matter what industry you're working in, or want to work in, someday.
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