PR not the answer for Penn State scandal

Penn State head football coach Joe Paterno was fired Wednesday night due to the ongoing sexual abuse scandal on the Pennsylvania campus.  But the issues raised in the wake of his firing go far beyond maintaining an otherwise tainted brand.  Read on to find out why even good public relations won't be enough to undo the damage caused by this crisis.

Click here for the full article, courtesy of the PRSAY Blog. 
 

Contact the Communication Careers Corner

Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer