Why you should consider content marketing

Within the last five to 10 years, the Internet has become host to a growing number of business opportunities, via social media.  From the usual suspects of Facebook and Twitter, to emerging platforms such as Google +, Instagram, and Pinterest, content marketing has become essential to either finding work, or building your business.

There are multiple reasons why you should consider content marketing as a strategy in your job search or business plan:

1. It helps build your online reputation/personal brand.

2. You can create your own job.

3. It allows you to be more creative in marketing yourself...

...and many more reasons that are mentioned here.

Want to know more about this emerging industry? Check out the Content Marketing Institute web site here. Also, Jennifer Gregory of the Content Marketing Writer blog has more on why freelance writing should consider content marketing here. 

Oh, just one thing. The Content Marketing Institute has more on how to prepare for a potential career in content marketing here.


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