Worth reading this weekend

August is almost over. September is just around the corner.  Here are some articles that are "worth reading" this weekend.

The History of Labor (Labour) Day Around The World (Wikipedia)

A-Rod saga dominates Major League Baseball (CommProBiz.com)

Your Job Hunting To-Do List (CommProBiz.com)

Troubles Ahead for Internet Advertising (New York Times)

Is video underutilized? (CommProBiz.com) 

No Home Internet in Rural Texas (Texas Tribune)

References Don't Belong On A Resume (Careerealism)
Tools Of The Trade (PR Week U.S.)

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How to make your content compelling

It's out there everywhere you look when you go online.

Content, content, and more content.

On the Internet, content comes in many forms: Audio. Video. Print. Text.

But how do you make that content more compelling? Three quick tips:

1. Grab your listener's, reader's, or viewers attention...fast!!!: According to the International News Media Association (INMA), the average attention span of an adult is around 2.8 seconds.  That means when you produce content, and post it online, if you can't get the reader's attention in three seconds, or at least get them reading past the first paragraph, they'll move on to something more useful.  Which leads us to No. 2...

2. Know your target audience:  Who is the target audience for your content? Communications and public relations professionals? Journalists? Authors?  Teens? Young adults? Or older adults?  After all, what's the use of writing a blog post or other content if no one is going to read it.  In order to reach the right people, you must know your target audience.

3.  What do you hope to accomplish by producing content?  That's the main question you should ask yourself.  Is it to educate potential clients or customers about your product or company? Or is there a motive that goes beyond just simply making money?  The more you ask that question, the better your chances of producing content that matters to your target audience.

And there you have it.  Three quick tips to your content more compelling.  Content that people will read if you do it right.


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Worth reading this weekend

It's the next-to-last weekend of August, and it's only matter of time before fall arrives (or spring for those people who call the Southern Hemisphere home).  Here are some articles of interest for communications and public relations professionals this weekend.

Want to Integrate Content Marketing & SEO into your PR? Start here. (Rock The Status Quo)

How To Job Search While You're Still Employed (Careerealism)

Only 35% of the world is online (money.msn.com)

Companies look to ex-journalists to lead content marketing (bizmology.hoovers.com)

and finally...

Could live NFL games be coming to YouTube? (USA Today) 

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Two different perspectives on content marketing, journalism, and public relations

From the United Kingdom:

Local reporting--at the heart of the past, present, and future (Hold The Front Page)

From Australia:

Content marketing isn't a buzz word, it's here to stay (Start Up Smart)




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Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer 
 

Worth reading this weekend

The weekend has arrived, or is at least getting there, in various parts of the world.  Here are some of the must-read articles for communications and public relations professionals this weekend.

Why Jeff Bezos Bought the Washington Post (LinkedIn)

Can Jeff Bezos fix the Washington Post with social media? (LinkedIn)

Google prepares for screenless computers (qz.com)

10 journalism resources for PR pros (prdaily.com)

3 tips for writing succinctly (prdaily.com)

Revealing Character Through Communication (Bennis Public Relations Blog) 

AOL CEO issues apology for firing (ABC News)

The Morphing of Journalism and PR Professionals into Content Marketers (writespeaksell.com)

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Workplace flexibility pays off for Australian marketing firm

Click here to find out how flexibility in the workplace is paying off for an Internet marketing firm in Australia, courtesy of prweb.com.

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AOL puts Patch layoffs on hold, to start in earnest this week

The constantly changing world of online media has led to one of the industry's leading companies laying off employees at its hyperlocal experiment.

Despite briefly putting them on hold Friday, officials at AOL announced that they're selling or shutting down between 300-500 of their sites on Patch.com.  But according to the St. Louis Business Journal, AOL CEO Tim Armstrong expects the layoffs to begin in earnest sometime this week.

More coverage

Fast Company

Poynter 

Upstart Business Journal

ZD Net

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Worth reading this weekend

Got a lot of time on your hands this weekend?  Then here are some of the must-read articles in the communications/public relations industry from this week.

21 Social Media Marketing Tips for Restaurants (Business 2 Community)

The Art of Making a Perfect Resume (Business 2 Community)

Nailing colours to the mast--you're either a journalist or a PR (Thought Leader--South Africa)

Washington Post sold (Financial Times)

Half Of Us May Soon Be Freelancers--6 Compelling Reasons Why (LinkedIn)

6 Mistakes You Should Never Make on LinkedIn (Castro Valley Patch)

Finally, here's something for you potential podcasters:

How to Start a Podcast Without Breaking the Bank (Professional Content Creation)


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Send e-mail to communicationcareers@gmail.com

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Worth reading this weekend

We're deep into August, and here are the must-read articles for public relations and communications professionals this weekend:

How not to write a blog post (Ragan's PR Daily)

The worst video media disaster of July (Ragan's PR Daily)

Marketing: A New Career Path for PR and Journalism Professionals (Simply Hired Blog)

Is PR a fallback for j-school grads? (Ragan's PR Daily)

26 Tips to Create a Strong Social Media Strategy (Social Media Examiner)

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Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer