Worth reading this weekend

It's the next-to-last weekend of August, and it's only matter of time before fall arrives (or spring for those people who call the Southern Hemisphere home).  Here are some articles of interest for communications and public relations professionals this weekend.

Want to Integrate Content Marketing & SEO into your PR? Start here. (Rock The Status Quo)

How To Job Search While You're Still Employed (Careerealism)

Only 35% of the world is online (money.msn.com)

Companies look to ex-journalists to lead content marketing (bizmology.hoovers.com)

and finally...

Could live NFL games be coming to YouTube? (USA Today) 

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