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2013
is coming to a close! But we're not leaving it behind without taking a brief look
back at some of the biggest stories in public relations and
communications from the past 12 months. So, well...let's take a look
back, OK?
Top 10 PR Stories of 2013 (PR Daily)
Biggest PR Failures of 2013 (Business Insider)
Top Advertising/PR Stories of 2013 (Minneapolis/St. Paul Business Journal)
Top PR Blunders of 2013 (Forbes)
Editor's Note: What better to end the inaugural "Decem-Blog-A-Thon", and 2013, with the Top 10 Posts of 2013! The number of views for each post is listed in parentheses after the actual post as of December 31, 2013. Only posts that were produced between January 1 and December 31, 2013 are eligible for inclusion. So, without further ado, let's get started, starting with No. 10, and counting down to No. 1!
9 (tie). Worth reading this weekend (August 2--79 views)
9 (tie). What do you want your personal brand to be about? (July 31--79 views)
8. How to make your content compelling (August 28--80 views)
6 (tie). How to tap the "Hidden Job Market" (June 30--82 views)
6 (tie). You're in sales no matter what industry you work in (or hope to work in)--(September 25--82 views)
5. Worth reading this weekend (July 27--84 views)
4. Worth reading this weekend (July 12--87 views)
3. The convergence of journalism and public relations (June 27--94 views)
2. College grad talks about struggles with job hunt (January 13--198 views)
And the No. 1 post on the Communication Careers Corner for 2013 is:
PR specialist among the 15 best jobs for 2013 (January 9--348 votes)
Happy New Year...from the Communication Careers Corner!
Feel free to comment on any and
all posts at http://communication-careers-corner.blogspot.com/.
Send e-mail to communicationcareers@gmail.com
Twitter: http://twitter.com/commcareer
In a tight job market, most unemployed--or under-employed--people just simply want to get a job, any job.
But according to a recent post in "The Confident Career" blog, just getting "any job" just won't do these days. Employers are looking for someone who have what it takes to get the job done, not someone who will keep a desk or cubicle warm for eight hours a day, 40 hours a week.
For example, suppose you're looking for someone to keep the carpet in your house clean, what problem are you solving? Easy. Someone who's not only qualified, but also experienced, in providing the necessary materials to clean your carpet, looking its best every time. In other words, you don't want to rely on the services of someone that doesn't know how to do the job right. Right?
The same thing applies to job seekers applying for any job. Did we say "any job" in that last sentence? Applying for jobs you're not even close to being qualified can actually do you more harm than good. Again, employers will only hire the most serious job seekers, not someone who wants--or even needs--a job, simply for the sake of wanting a job.
Which leads to the main question. Will just "any job" do? Or the right job?
Feel free to comment on any and
all posts at http://communication-careers-corner.blogspot.com/.
Send e-mail to communicationcareers@gmail.com
Twitter: http://twitter.com/commcareer
Click here for the full story, courtesy of yourhoustonnews.com.
In what appears to be an ever tightening job market, the most important thing to remember is that you're a salesperson, no matter what industry you currently work in, or at least hope to work in.
But you may be asking yourself? I'm not into sales, I just want a job. Any job.
Which leads to another question: What kind of job do I want to have?
Sitting at a desk answering the phone? Providing valuable information to visitors? Preparing and executing successful marketing campaigns? Or might it be something else entirely? Those are among the questions you must answer when you're in a job search. Even when you're applying for those so-called "minimum wage" jobs, you have to still have to sell yourself, and prove that you're the right person for that job.
So, it doesn't matter if you're working in communications, public relations, advertising, a similar field, or even a line of work that's completely unrelated to these aforementioned fields, marketing yourself is more important than it's ever been.
The bottom line: You're in sales, no matter what industry you're working in, or want to work in, someday.
Feel free to comment on any and
all posts at http://communication-careers-corner.blogspot.com/.
Send e-mail to communicationcareers@gmail.com
Twitter: http://twitter.com/commcareer
