Friday, December 30, 2011

Top PR, Communications Stories of 2011

If you're looking for some of the top stories in public relations, communications, and media for 2011, you've come to the right place.  Here's just a sampling of them, listed below, in no particular order, courtesy of various blogs.

Best of the Web: 2011 (Ogilvy PR) 

The State of the Blogosphere 2011 (Brian Solis)

A reflection of 2011 (A PR Guy's Musings)

Roundtable Review (Media Bullseye)

Looking back on 2011 (Perkett PRsuasion) 

Top blog posts of 2011 (Exploring Conversational Media)


Top 10 PR Blunders of 2011 (Crenshaw Communications)


In Pictures: Top PR Stories of 2011 (Worob.com)


Top Journalistics Posts of 2011 (Journalistics)


2011's Biggest PR Blunders (March Communications)


Top 3 Best and Worst PR Strategies of 2011 (LorrieWalker.com)


PR Trends for 2012 (Communique PR Blog)



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Happy New Year, from the Communication Careers Corner!

Wednesday, December 21, 2011

Newspapers cut more than 3,700 jobs in 2011

The attrition of print journalists continues.  The Paper Cuts blog reports that the newspaper industry cut at least 3,775 jobs in 2011.  That's up 30 percent from 2010.  PR Newser has more on how this year's staff reductions are having an impact on public relations here.

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Tuesday, December 20, 2011

New York Times sells newspapers

The New York Times Company is selling its smaller and mid-sized newspapers, officials announced Monday.  They're in discussions with the Halifax Media Holdings group to buy 16 regional newspapers, stretching from California to North Carolina, as well as Louisiana to Florida.

Click here for the full story, courtesy of Forbes.com.

Also, Poynter.org has more on why the pending sale could signal the start of increasing "wheeling and dealing" here

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Tuesday, December 13, 2011

Hiring for PR positions on the rise, survey says

A recently released survey shows that hiring for public relations positions is on the rise.  That's according to the Canadian data firm Wanted Technologies.  Click here to find out what's behind the increase, courtesy of PR Week U.S.

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Saturday, December 10, 2011

Another Murdoch owned newspaper could close soon

The troubled News Corp. could soon close its second newspaper in six months.  The Huffington Post report that deputy chief operating officer James Murdoch is not ruling out closing the Sun newspaper in Great Britain amid allegations of phone hacking.  The News of the World newspaper shut down in July.

Click here for the full story, courtesy of the Huffington Post.


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Wednesday, November 30, 2011

Omaha World-Herald has a billionaire owner

One of the premier daily newspapers in the Midwestern United States has a new owner.  And he's a familiar face to many people in the business world.  Click here to find out who he is, courtesy of Omaha.com.

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Monday, November 28, 2011

What journalism skills transfer to public relations?

Click here for the answer, courtesy of Ragan's PR Daily

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Friday, November 11, 2011

PR not the answer for Penn State scandal

Penn State head football coach Joe Paterno was fired Wednesday night due to the ongoing sexual abuse scandal on the Pennsylvania campus.  But the issues raised in the wake of his firing go far beyond maintaining an otherwise tainted brand.  Read on to find out why even good public relations won't be enough to undo the damage caused by this crisis.

Click here for the full article, courtesy of the PRSAY Blog
 
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Blogger quits over quotes

A longtime media blogger has resigned over questionable quotes.   Jim Romenesko left the Poynter Institute Thursday after being questioned about the lack of using quotation marks.  He hosted his blogged about the news media on the Poynter website for the past 12 years.  Romenesko plans to start his own blog in the near future.

Click here for the full story, courtesy of the New York Times

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Tuesday, November 8, 2011

PR pros/students holding their own

Even in the worst economic downturn in years, public relations professionals, as well as those college students who plan to pursue a career in PR or a related field, have been holding their own.  Read below for more on just how PR people are faring in a tough job market.

Click here for the full story, courtesy of MediaBistro.com PR Newser

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Is it time to update your professional image?

Click here for tips on how to do just that, courtesy of presenting-yourself.com.

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Wednesday, November 2, 2011

53 signs someone works in public relations

If you currently work in public relations, the following article might make for some good reading.

Click here for the full article, courtesy of PRDaily.com

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Tuesday, November 1, 2011

All About "Presumes"

In a job market that seems to get tighter and tighter every day, just sending a common paper resume just doesn't cut it anymore.  Read the following article below to find out what "presumes" are all about.

Click here for the full article, courtesy of AOL.


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Saturday, October 29, 2011

Why videos are a must for successful marketing

Videos posted on the Internet aren't just for your entertainment anymore.  In fact, they've a must for the successful marketing and promotion of businesses worldwide.  The following article listed below tells why.

Click here for the full article, courtesy of Financial Advisor Magazine



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Thursday, October 27, 2011

Coca-Cola changing can colors for Christmas

The Coca-Cola company is changing the color of its cans for the upcoming holiday season.  Click the link to below to find out why.

Click here for the full story, courtesy of Yahoo/Time

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Tuesday, October 25, 2011

The Power of Color In Doing Business Internationally

When dressing professionally, certain colors have different meanings across the globe. Click the link below to find out what those colors mean.

Click here for the full story, courtesy of CompuKol Communications

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Friday, October 21, 2011

NFL dominant force in social media

With the offseason lockout now a distant memory, the National Football League (NFL) has become a dominant force in a fast-growing field of communication: social media.  Read the following article below to find out how they're doing it.

Click here for the full story, courtesy of Mashable

 
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Thursday, October 20, 2011

10 Most Disastrous PR Moves by Companies

Over the years, many companies have made decisions that they would later regret.  Click here for the 10 most disastrous PR moves, courtesy of thestreet.com.


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Monday, October 17, 2011

Freelance writer re-starts newspaper

A former public relations specialist turned freelance writer has restarted a small town newspaper in Washington State after a 20-year absence.  Read on for more about how he did it.

Click here for the full article, courtesy of newsobserver.com.

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Monday, October 10, 2011

ESPN wavers before removing Hank Williams, Jr.

ESPN recently dropped Hank Williams, Jr. from its intros to its Monday Night Football game coverage.  But not before waffling on the matter.  Williams was dropped for making insensitive comments about President Obama.  Click the link below to find out more about the PR fallout from the Williams fiasco.

Click here for the full story, courtesy of PR News Online.

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Thursday, October 6, 2011

Using Twitter to attract journalists

If you're a PR person that wants to attract the attention of journalists, this article is for you.  Click the link below to find out 14 ways to do just that.

Click here for the full article, courtesy of prdaily.com.

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Monday, October 3, 2011

Patch excluded from new hyperlocal network

A new trade group plans to put together a new line of hyperlocal news websites.  But the AOL-backed Patch won't be part of the plans.  Poynter.org has more on why Patch is out.

Click here for the full story, courtesy of Poynter.org

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Sunday, September 18, 2011

Communication Career Clips: Small town newspapers continue to flourish

The newspaper industry may have fallen on hard times, but many small-town weekly publications still continue to hang in there, despite the challenges they face.  The editorial from the Los Angeles Times shows that many papers aren't just doing OK, they're flourishing.

Click here for the full article, courtesy of latimes.com.

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Friday, September 16, 2011

PR practices that frustrate journalists

If you're a journalist that's frustrated by lousy practices from PR pros, this article is for you.  Click the link below to find out what those five things are.

Click here to read the full article, courtesy of PR Daily.

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Monday, September 5, 2011

Attracting Job Opportunities

Looking for ways to find work?  Click the link below to find three ways to do just that.

Click here for the full article, courtesy of investopedia.com.

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Tuesday, August 23, 2011

How writing can lead to the right career choice

How can your writing skills lead to a rewarding career? Click here to find out, courtesy of writinghood.com.

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Friday, August 12, 2011

How to start your freelance writing career

Are you looking to start, or jumpstart, your freelance writing career?  Click the link below for five easy steps.

Click here for the full story, courtesy of writinghood.com.


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Thursday, August 4, 2011

Using PR Skills To Find Work

If you've been having a hard time finding a job, you're not alone.  Media Bistro's PR Newser has four tips to help you land that gig.

Click here for the full story, courtesy of PR Newser


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Monday, August 1, 2011

The 3C's Interview: Kelle Campbell, Public Relations Writer


Kelle Campbell

Editor's Note: Our "3C's Interview" series continues with an interview with Baltimore-based public relations Kelle Campbell.  For more information, visit http://www.kcwriter.com.

3C’s: What led to your interest in public relations writing?

Kelle Campbell: I had been an avid fiction and nonfiction writer in high school, but I also was pretty good at art, so at first I was thinking of becoming an animator. I started on the road to public relations writing when I participated in a foreign exchange student program called the American Field Service (AFS). After I returned from a visit to Mexico, I wrote an article for the local chapter newsletter, and they got it reprinted in the local newspaper. Next, the chapter asked me to give a speech at a high school about my experiences in Mexico and also participate in a workshop for students who would be visiting foreign countries. I really enjoyed all those activities. When I started looking at potential careers, it turned out that all my AFS volunteer work constituted public relations work.

However, I was still on the animation track, and I spent a little over a year at a vocational art school where I did artwork for a local children's TV show and served as one of the show's producers. It did not escape my notice that TV production also fell under the auspices of public relations.

Finally, during my first semester at the University of Maryland Baltimore County, I found I really missed writing and so I decided to leave animation behind and combine all the activities I'd loved to communications. The university did not have a communications major but I designed my own through the interdisciplinary studies department with an emphasis on writing (though I still did some TV work). When I graduated, I worked at temp jobs while I started up my own freelance writing services.



3C’s: What kind of services do you offer, besides just writing press releases?
KC: I also write and/or edit newsletters, sales letters, press kits, grant proposals feature articles, community relations materials, marketing plans and e-mail marketing copy. In addition, I research media outlets as well industry and social trends for my clients.

3C’s: Talk about being a writer in a large city such as Baltimore.  What is it like?

KC: Actually, I live in a town called Ellicott City, located in Howard County, Maryland. It's a short drive away from Baltimore City, but it definitely does not have the feel of the big city. Actually, I think the atmosphere here is much better for a job that requires as much concentration as writing. I think the noise and bustle of a big city would make focusing more of a challenge.

Actually, I think this is the best of both worlds since Ellicott City has all of the conveniences you'd want in the city (except for night clubs, I guess) but one also gets to enjoy open spaces and see quite a bit of wildlife. I love catching sight of groundhogs or blue jays, etc., so I'm very happy.


3C’s: What is a typical day of work for you?

KC: The first thing I do in the mornings is check my e-mail to see if clients have sent over an assignment or instructions about a current project. Next, I look at my project folder to review what's in the pipeline and see if I need to re-evaluate what should be a priority for the day. I typically spend 1.5-2 hours on each project, and I track the time in an Excel sheet.

Ideally, I integrate administrative and self-promotional tasks into work hours, which should be 9 a.m. to 6 p.m., but that does not always happen, especially when I have a lot of client work. Extending work hours is a really bad habit of mine; I'm a horrible boss!



3C’s: What do you like most about working about working in the communications and/or media industry?

KC: I consistently find myself working on something different, whether it's the type of writing needed or a client in a new industry. I love the challenge.

3C’s: Where do you see yourself in five years? 10 years?

KC: I'm thinking of expanding the services I offer and I'm currently researching and thinking about what would be the best way to expand. Within the next five years, I expect to have completed any required training and have successfully incorporated those expanded services within my business. Within 10 years, I expect to have resolved my control issues so I can hire employees or outsource some tasks to other freelancers/businesses instead of insisting on doing every last little thing myself. It will probably take 10 years to get to that stage.


3C’s: What advice, if any, do you have for people that want to work in the communications and/or media industry?

KC: I'd say that while a "tried and true" path is the definitely easier to break into the industry, you can also be creative if you can't find an internship, for example. Volunteer your services at a nonprofit that you believe in or try to grab opportunities at your current job (if you have one) and see if you can get your foot in the door that way. And while you're trying to find those opportunities, don't forget to network and help out at a local PR association/group. If you stay visible and do well in the volunteer position, chances are someone at the organization will be willing to give you a chance.

Also, pretty much every project is going to involve some writing, so don't stop honing your craft. It does not always have to be strictly PR-related. You can try out creative writing prompts; a lot of marketing/PR involves storytelling, so it just might pay off.

Finally, be an avid reader. You never know what can help you. I once read a biography of Dr. Martin Luther King, Jr. and was struck by the PR savvy and tactics of the civil rights movement. A few months later, I got a GLBT civil rights-related press release assignment. I used some of the tactics I'd read about to create the release, and that client was pleased, they became a repeat customer.

3C’s: Would like to share any closing comments?

KC: It is a good idea to spend some time and training on things that are not particularly fun or glamorous such as statistics, measurements, demographics, accounting or economics. Several business people have a view of PR as nebulous or a money pit, and that often keeps PR people from having a seat at the table when vital business decisions are being made. Since those business people are another audience/stakeholder segment, we should do what we're always advising: tailor our message to gain their attention, respect and confidence. If we speak their language, we have a better chance of convincing them that we're all pulling in the same direction.

Thursday, July 21, 2011

News Of The World Aftermath

The News Of The World newspaper may have come and gone.  But the impact of the publication's demise is still being felt worldwide.  Click any of the select links below for more information about what happened, as well as analysis.


Associated Press

Brisbane Times (Australia)

Business Insider

Huffington Post


Mail & Guardian (South Africa)

Reuters (via Yahoo!) 

 
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Saturday, July 9, 2011

The 3C's Interview: Thoughts from a journalism instructor on the Casey Anthony trial

University of Georgia journalism professor Barry Hollander
Photo courtesy of University of Georgia 

Editor's Note: This is the first post of what hopes to be a long series of interviews featuring the top thought leaders in communications and media.  First up is University of Georgia Grady College of Journalism professor Barry Hollander, who's offering his thoughts on the recently concluded Casey Anthony trial, and what role the media played in the coverage of it.  For more information about Hollander, visit http://www.barryhollander.com, or visit the What People Know blog, at http://whatpeopleknow.blogspot.com.  Following is the interview with Hollander. 


Communication Careers Corner: How much attention has the Casey Anthony case received as far as online and traditional media coverage was concerned, in your opinion?

Barry Hollander: The case received an enormous amount of attention as trials go, in large part thanks to three years of buildup, especially by the Nancy Graces of the world.  The mainstream TV networks spent a lot of time on the trial because drama sells.  Newspapers and traditional online news sites spent less time, which is typical.  But for Headline News and Nancy Grace, this case proves that good journalism and good television are not necessarily the same thing.


The 3C's: What about social media?  How and where did most, if not all, people, learn of the verdict?

BH: A lot of people learned about the verdict via Twitter.  That's how I learned of it.  Most people could not sit at their television sets waiting for the jury to make a decision, and frankly most people thought it would take longer than it did for the jury to reach a decision.  That's especially true for those who predicted a guilty verdict.  But most people are not on Twitter, so in terms of sheer numbers it'll probably come down to learning via online in some other way or by word of mouth and then going to the TV to verify the news.  What's interesting is how people used Twitter and other social media like Facebook to vent after the verdict.  A number of mainstream news organizations also encouraged people to comment.  For a lot of folks, some people picked up on it via Twitter or other online sites or TV news, emailed or texted friends, and that sent people scurrying to CNN or ABC News or online to various sites.

3C's: As a veteran journalist, how would you have covered a trial like this?

BH: Journalists for the most part covered the trial more or less as I would.  Let's set aside Nancy Grace, who is a little bit nuts.  Tot mom?  What the hell's that about?  And do we have to put "little" in front of the victim's name?  No real journalist does that.  I've covered a few trials in which a child died and it's never easy.  But a number of news organizations such as HLN decided that taking sides makes for better ratings. and they sold their journalistic soul in how they handled the case.   Covering trials, even big trials, is usually dull.  There are few surprises.  Every little "surprise" in this case got blown far out of proportion by not just HLN but also CNN and the rest.

The reporters did a lousy job of, in advance, telling why it was possible she would be found not guilty.  By failing to do so, people were so stunned that the only result could be anger -- especially when that kind of anger is fed by various TV talking heads.

3C's: After the trial ended, attorneys for Casey Anthony blasted the extensive media coverage of it.  What are your thoughts on that?

BH: I halfway agree with them here.  The trial, objectively, did not deserve the amount of coverage it received.  On TV, though, whatever drives ratings makes it more newsworthy.  TV ran with this story early on, saw that it clicked somehow with people, and that fed a viscous circle of growing interest, so more time on air, so more interest.  And anger.  Let's not forget anger.  Some of the TV talking heads spent most of their time feeding anger about the case instead of covering the story.  Plus I don't want to even get into some of the half-assed "experts" HLN often put on to discuss the case.  Shoddy shoddy journalism, all around.  Most newspapers and serious news organizations covered it more or less the way it deserved.


3C's: Do you have any final comments/thoughts?

BH: This is one of those rare cases that had a little bit of everything, so much of the coverage comes from the unusual nature of the story -- a mom accused of killing her child.  That last big story I covered as a reporter was that kind of situation.  It has sexual molestation, it had torture, and it had a mother accused of murdering her 18-month-old daughter.  But we handled it with a sense of proportion, of keeping in mind that you can't obsess on a single story.

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Thursday, June 30, 2011

Dodgers need work on brand

One of the most storied franchises in all of professional sports is on the verge of plunging into bankruptcy.  PR News has more on why the Los Angeles Dodgers need a brand steward instead of an owner right now.

Click here for the full story, courtesy of PR News.

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Monday, June 27, 2011

Communication Career Clips: More workers juggling jobs

If you're someone that's working two, three, or even four jobs to make ends meet in this tough economy, you're not alone.  Read on to find out how the numbers are shaking out.

Click here for the full story, courtesy of the GPB News

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Friday, June 24, 2011

Communication Career Clips: Journalism degrees still valuable

Are journalism degrees still relevant these days?  One journalist says yes. Read on to find why.

Click here for the full story, courtesy of 10000Words.net.

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Monday, June 20, 2011

Communication Careers Corner: How to relocate for a new job; Part 2

Are you moving for a new job?  Click here to see more than a dozen ways to do just that, courtesy of the Get A Job blog.

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Monday, June 13, 2011

Communication Career Clips: Lessons from "Weiner-gate"

If there's any lesson to be learned from the scandal involving embattled U.S. Senator Anthony Weiner (D-New York), it's that public relations and other media professionals need to be careful on how they deal with the media. Ragan's PR Daily explains the gatekeeping functions that PR pros perform on a daily basis.

Click here for the full article, courtesy of Ragan's PR Daily


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Sunday, June 5, 2011

Communication Career Clips: Sound advice for job seekers

Are you having a hard time finding a job?  Don't worry, you're not alone.  One mother has advice for job seekers who are looking to navigate their way through the process.

Click here for the full story, courtesy of chestnuthilllocal.com.

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Friday, June 3, 2011

How to shoot better video

Want to shoot better videos on You Tube?  Click here to find out how, courtesy of 10,000 Words.

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Tuesday, May 31, 2011

Communication Career Clips: Story source ideas for citizen journalists

Editor's Note: This post marks the final one for the 2011 WordCount Blogathon.  Thanks to all readers who read these posts this month.

Are you a citizen journalist looking for story ideas?  10000Words has what you're looking for here.

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Monday, May 30, 2011

Communication Career Clips: How to relocate for a new job

Click here to find out how one person moved from one city to another to find a job, courtesy of the Personal PR blog.

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Sunday, May 29, 2011

Communication Career Clips: Building your personal brand

In a tight job market, it's more important than ever to separate yourself from the pack.  The following article below will show you how to do just that.

Click here for the full story, courtesy of the Atlanta Journal-Constitution

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Saturday, May 28, 2011

Communication Career Clips: Balancing career and community

Balancing career with community service is not always an easy thing.  But one Connecticut woman has managed to do just that, as a public relations executive.   Read on to find out more about her.

Click here for the full story, courtesy of Patch.com

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Friday, May 27, 2011

Communication Career Clips: Managing your digital footprint

In what appears to be an ever tightening job market, managing your digital footprint can make or break not only the job hunt, but also your career path.  The following article below offers advice to recent college graduates on how to keep it clean, in hopes of improving your chances for a job that's the right fit for you.

Click here for the full story, courtesy of the Salt Lake Tribune

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Send e-mail to communicationcareers@gmail.com

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Thursday, May 26, 2011

Communication Career Clips: Does radio still matter?

Is traditional broadcast radio (AM/FM) still relevant in an age of emerging digital media choices?  One broadcaster and media coach thinks that's still the case.  Click here to read six reasons why, courtesy of the PR Cafe blog.

Contact the Communication Careers Corner

Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer