Friday, November 30, 2012

Research, research, and (more) research

When looking for a job, and/or preparing for an interview, you must do your homework.  In other words, you must do some research, research, and (more) research on the companies you're interested in working for.

The best way to do research on a company is to visit its website. Say you want a job at Coca-Cola, handling their communications and public relations efforts?  When you visit Coca-Cola's website, you want to do more than just simply browse around it.  You would want to read up on the history of the company, the founder (s), how much money they make in terms of sales, and yes, even if the company has a decent communications, marketing, or PR department.

The (more) research you do, the better your chances of not only finding the right job fits you and your career, but also acing that interview, and eventually getting the position.


Wednesday, November 28, 2012

Representing your company with the right clothing

Whether you're looking for an entry-level job, or looking to move up within your current company, wearing the right clothing, as well as presenting a proper professional image, is important.

Why? Because when you work in, or at least hope to work, in the public relations or communications industry, the bottom line is, you're representing the company with the clothing you wear.  It's not enough to just wear a suit with a jacket to a job interview, wearing the right colors of clothing, such as black or navy blue, could also be critical to whether you even get an entry-level job right out of college, much less move up to a higher position within the company.  

So, when you go out there to search for that dream job, if you get a chance, pay a visit to the company, and find out about its dress code, even if means asking for a company handbook.

Want more information on how to represent a company well? Read this article from by clicking here

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Monday, November 26, 2012

Job skills job seekers must have in 2013

There are four skills that job seekers must have in 2013, according to  Click here to find out what they are.

Sunday, November 25, 2012

Common Job Networking Myths De-Bunked

Think it takes a lot a work to build a network?  Think again.  Click here to reveal three common job networking myths, courtesy of

Saturday, November 24, 2012

What's the most viewed YouTube video of all-time?

You'll never guess.  Oh, yeah, and it has more than 800 million views Click here to read the article, courtesy of  

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Friday, November 23, 2012

From Black Friday to Small Business Saturday

You've heard of Black Friday.  Now, in less than 24 hours, the attention will turn to Small Business Saturday.  Click here for more on why it's important for shoppers to support Small Business Saturday, courtesy of

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Thursday, November 22, 2012

Black Friday is just around the corner--What to watch for

Black Friday is just around the corner in the United States.  PR News has more on what to watch for from some of the nation's biggest retailers by clicking here.

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Wednesday, November 21, 2012

Marketing video for novices

Are you a communications or public relations professional that wants promote their product via video?  This podcast will tell you how. Click here to listen.

Tuesday, November 20, 2012

Monday, November 19, 2012

Saturday, November 17, 2012

Should you wait until New Years Day to find a new job?

OK, the holidays are fast approaching, and you're wondering, "Should I start my job search during November and December, or wait until or after New Year's Day (January 1) to get it going in earnest?  

Well, the answer just might surprise you.  Many companies set their end of the year budgets during the last quarter of a calendar year, which is October, November, and December.  Also, many companies are looking to layoff employees during this period.  Which might be bad for those people who will soon be out of work, but good for you, the job seeker.

While many people are enjoying the cheer and festivities that the holidays (Thanksgiving and Christmas) bring, you enjoy reduced competition for the positions that are still open just simply by continuing--or re-starting--your job search during the last two months of the year.

Which brings up another point.  Why not use some of those Christmas you'll most likely plan to attend to do some networking.

Here's a good article on holiday job searching from  Just read it by clicking here.

Thursday, November 15, 2012

Petraeus scandal won't change course involving Afghanistan

Despite the scandal surrounding the recent resignation of CIA Director David Petraeus, don't expect it to change America's course on Afghanistan.  Click here to find out why, courtesy of The Huffington Post.

Wednesday, November 14, 2012

2012 Election Aftermath: PR's Impact

Who is the biggest loser (not a TV show) of the 2012 U.S. election campaign?  You might be surprised.  Find out who it is by clicking here, courtesy of

Tuesday, November 13, 2012

Monday, November 12, 2012

Thinking about switching from journalism to PR? Read this.

If you're considering a career change from journalism to public relations, you might want to article, courtesy of, by clicking here.

Sunday, November 11, 2012

IMPACT awards handed out

Click here for more, courtesy of Inside Tucson Business.

Friday, November 9, 2012

Tuesday, November 6, 2012

Nov-A-Decem-Blog-A-Thon: A-M-Y-Always Marketing Yourself

What is A-M-Y?

No, it's not a female name.

A-M-Y is simply an acronym for Always Marketing Yourself.

Why A-M-Y, or more specifically, why always market yourself?  Because when it comes to an ever competitive job market, where  the traditional 9-to-5 job has all but become a thing of the past, it's very important to always market yourself and your services.  That's especially the case whether you still have your current job, in between jobs after a lay off, or even fresh out of college looking for that first job, marketing yourself to potential employers is a must.

So, how do you do that?  You do it in a variety of ways, from traditional methods such as sending a resume to cover letter, to using social media networks like LinkedIn and Facebook, to networking at functions such as business expos, job fair, and even mixers.  Just simply use your imagination, and creativity.  You never know where it might lead you.

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Monday, November 5, 2012

Not even the mayor can promise you a job

On the eve of one of the most contentious presidential elections in the history of the United States, a soon-to-be college graduate asked the first question of the second debate on October 16th.

According to the blog, Jeremy, the 21-year-old college student in question, asked both President Barack Obama, and Republican nominee Mitt Romney what could either could do to help support him after he graduates.

Obviously, the answer wasn't to Jeremy's liking, as Obama promised he would increase the number of manufacturing jobs, while Romney promised he would continue the student loan policies.

So, what do those answers possibly have to do with you even graduating from college, let alone getting a job after you graduate from college?  Just because you have a bachelor's degree from say, a prestigious institution like Harvard, doesn't even guarantee you an entry-level job, let alone a job with a higher salary.

And as far as a politician's ability to help create jobs, no one, whether it be the POTUS, the governor of a particular state (or province, in the case of Canada), or even the mayor of a certain city or town, can promise you a job.  It's up to you to convince the hiring manager of a company that your unique skills or talents can help it succeed.
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Saturday, November 3, 2012

Nov-A-Decem-Blog-A-Thon: Should you stay in the same job for a long, long time?

Probably not, especially in an day and age of constantly changing technology.  A recent article posted on, in fact, suggests that even changing careers, let alone jobs, can be very beneficial for your career.  That's especially the case if you've held a particular job for one company for an extended period of time, and see little to no chance for advancement in it.

Like it or not, the days when most people stayed with the same company or organization for at least 10-20 years or longer are long gone.  In fact, the average length of a job in the United States, according to, is anywhere from three to five years, and that's just for people between 18 and 38 years old.

Also, according to a survey published by the Bureau of Labor Statistics in July 2012, the number of jobs held, labor market activity, not to mention earnings growth was the highest among the youngest of baby boomers.

While staying in the same job for too long might hurt your career, it's also smart not to constantly jump from one job to another.  After all, you might be seen as someone who might only be at their company for a brief period: one to two years, only to leave when a better opportunity comes along. That's especially true for recent college graduates who are just starting out.

So, what does this mean for you? When considering companies to work for, you must learn to strike the right work/life balance.  In other words, you must find the right fit for you when it comes to growing your career.


Thursday, November 1, 2012

Welcome to the Nov-a-Decem-Blogathon

Welcome to the Nov-A-Decem-Blogathon.  From now until the end of 2012, we hope to post as often as possible on public relations and other communications-related topics.

The word "Nov-A-Decem-Blogathon is derived from the "Nov" in the month of November, as well as the "Dec" in December.  Yes, even during the holiday hustle and bustle, we'll try to post about the burgeoning world of communications, as well as the constantly changing media landscape.  Also, we'll try to include some of the best and worst moments in the communications/PR industry for 2012.

So, sit back and enjoy.  As always, we welcome your comments, simply by posting online at  You can also follow the 3C's on Twitter @commcareer.  

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