Tuesday, August 28, 2012

Preparing for natural disasters

As this post was being typed, Hurricane Isaac was in the process of making landfall near New Orleans, just one day shy of the seventh anniversary of Hurricane Katrina.

If you've watched the news reports on U.S. television regarding Hurricane Isaac, you may have seen, and heard, representatives from organizations such as the American Red Cross go on camera to urge residents along the Gulf Coast to evacuate.  This is something that usually happens when hurricanes and other natural disaster related occur.

So, as a communications/public relations professional, what do you do to keep people informed?  Make sure you have accurate information, make sure that helps them be prepared to evacuate, should it happen.  The same thing applies to tornadoes and winter storms as well.

On a political note, the Republican National Convention, which is being held in Tampa this week, was delayed by a day due to the threat of Isaac, with the reminders of the PR blunders that followed by the aftermath of Katrina ever fresh in their minds.  Hopefully, nothing similar will define Isaac.


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Saturday, August 18, 2012

A brief message to college students/graduates

It's a little bit past the middle of August, and many students who graduated high school are already starting college, with many of them undecided on a major.

For college graduates--especially those who have a degree in a communication-related field--most probably know by now that finding a job in this economy is not easy.  

Here then, is a brief message to both incoming college students, soon-to-be college graduates (hopefully), recent college graduates, and even not-so-recent graduates: if you really want that dream job, do whatever it takes (legally, of course) to get there.  Whether it's volunteering, getting involved in as many clubs or organizations as possible, or even making the rounds to network, it's important to be persistent, and not give up.
 
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Sunday, August 12, 2012

It's not easy out there

A recently published post on the Houston-based Bayou City PR blog provides just another reminder on how tough it is find work in the communications and public relations industries.

In this competitive job market, remember that no one owes you anything.  You can complain, groan, grope, mope, and moan all you want, but that's not going to make employers pick up the phone any quicker. 

You send resumes left and right, do all the networking in the world, with anyone wanting to listen, yet the job interviews are slow to come, never mind the job offers.  

The bottom line.  It's not easy out there.  But, with hard work and persistence, even the dream job that seems to be out to reach will eventually, suddenly, be within your reach.


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