Preparing for natural disasters

As this post was being typed, Hurricane Isaac was in the process of making landfall near New Orleans, just one day shy of the seventh anniversary of Hurricane Katrina.

If you've watched the news reports on U.S. television regarding Hurricane Isaac, you may have seen, and heard, representatives from organizations such as the American Red Cross go on camera to urge residents along the Gulf Coast to evacuate.  This is something that usually happens when hurricanes and other natural disaster related occur.

So, as a communications/public relations professional, what do you do to keep people informed?  Make sure you have accurate information, make sure that helps them be prepared to evacuate, should it happen.  The same thing applies to tornadoes and winter storms as well.

On a political note, the Republican National Convention, which is being held in Tampa this week, was delayed by a day due to the threat of Isaac, with the reminders of the PR blunders that followed by the aftermath of Katrina ever fresh in their minds.  Hopefully, nothing similar will define Isaac.


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