Worth reading this weekend

The rise and rise of branded journalism (Australian Writers Centre)

Present shock forces changes in PR storytelling (O'Dwyer PR)

Why the slow response on publishing a story? (JimRomenesko.com) 

Newspaper President: It's a "mistake" not to invest in print (Mashable)

How To Work On Your Weaknesses (The Daily Muse)


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Worth reading this weekend

Online Reputation Management: 8 Ways To Manage Yours (CommPro.Biz)

Your LinkedIn Profile: 5 Ways to Maximize It For Recruiters (CommPro.Biz)

Media entrepreneurs: Five myths can stop you before start up (Poynter) 

News orgs could done a better job of tweeting shutdown news (Poynter)

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Twitter: http://twitter.com/commcareer 

Worth reading this weekend

The weekend has already arrived, or is fast approaching, depending on what part of the world you're in.  Anyway, here are this weekend's must-read articles online.

Reputation--A Road To Profitability (CommPro.Biz)

World's Greatest Social Media Advice (LinkedIn)

WIIFM is dead. Long live WNOR (Do It Marketing)

5 Benefits Of Being Part Of A Network (Careerealism)

Social Media Content Channels: How and When To Focus Your Efforts (Content Marketing Institute)

Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer 

Worth reading this weekend

The U.S. Government Shutdown: The plan for PR (CommPro.Biz)

Content Marketing: Five Ways To Keep Feeding The Beast (MediaPost Publications)

5 Strategic Video Marketing Skills for Young Professionals (Business 2 Community)

10 Things You Should Do on LinkedIn Every Week (Business 2 Community)

Social Media: An Occupation on the Rise (PR News)

Feel free to comment on any and all posts at http://communication-careers-corner.blogspot.com/.

Send e-mail to communicationcareers@gmail.com

Twitter: http://twitter.com/commcareer