Worth reading this weekend

The weekend has arrived, or is at least getting there, in various parts of the world.  Here are some of the must-read articles for communications and public relations professionals this weekend.

Why Jeff Bezos Bought the Washington Post (LinkedIn)

Can Jeff Bezos fix the Washington Post with social media? (LinkedIn)

Google prepares for screenless computers (qz.com)

10 journalism resources for PR pros (prdaily.com)

3 tips for writing succinctly (prdaily.com)

Revealing Character Through Communication (Bennis Public Relations Blog) 

AOL CEO issues apology for firing (ABC News)

The Morphing of Journalism and PR Professionals into Content Marketers (writespeaksell.com)

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Workplace flexibility pays off for Australian marketing firm

Click here to find out how flexibility in the workplace is paying off for an Internet marketing firm in Australia, courtesy of prweb.com.

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AOL puts Patch layoffs on hold, to start in earnest this week

The constantly changing world of online media has led to one of the industry's leading companies laying off employees at its hyperlocal experiment.

Despite briefly putting them on hold Friday, officials at AOL announced that they're selling or shutting down between 300-500 of their sites on Patch.com.  But according to the St. Louis Business Journal, AOL CEO Tim Armstrong expects the layoffs to begin in earnest sometime this week.

More coverage

Fast Company

Poynter 

Upstart Business Journal

ZD Net

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Worth reading this weekend

Got a lot of time on your hands this weekend?  Then here are some of the must-read articles in the communications/public relations industry from this week.

21 Social Media Marketing Tips for Restaurants (Business 2 Community)

The Art of Making a Perfect Resume (Business 2 Community)

Nailing colours to the mast--you're either a journalist or a PR (Thought Leader--South Africa)

Washington Post sold (Financial Times)

Half Of Us May Soon Be Freelancers--6 Compelling Reasons Why (LinkedIn)

6 Mistakes You Should Never Make on LinkedIn (Castro Valley Patch)

Finally, here's something for you potential podcasters:

How to Start a Podcast Without Breaking the Bank (Professional Content Creation)


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Worth reading this weekend

We're deep into August, and here are the must-read articles for public relations and communications professionals this weekend:

How not to write a blog post (Ragan's PR Daily)

The worst video media disaster of July (Ragan's PR Daily)

Marketing: A New Career Path for PR and Journalism Professionals (Simply Hired Blog)

Is PR a fallback for j-school grads? (Ragan's PR Daily)

26 Tips to Create a Strong Social Media Strategy (Social Media Examiner)

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What do you want your personal brand to be about?

In looking for a new job, or new clients to build your business, it all comes down to what your personal brand is all about.

Why are companies such as Hanes, JcPenney, Microsoft, and even Nike such well-known, well, brands?  Because they have communications and public relations professionals, as well as (increasingly) brand journalists to keep those companies names out there, and build customer loyalty.

So, where do you come in? You're thinking, "I'm not a pair of underwear, or department store, or a computer, or even a running shoe."  No, you may not be any of those things.  But in what appears to be an ever-tightening job market, your personal brand should about why the customer (or in this case, the potential employer) should buy your product (or give you a job with the company).

That leads to the ultimate question: What do you want your personal brand to be about?

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Worth reading this weekend

If you're a communications or PR professional, and need something good to read this weekend, here's this week's list below:

Winning the Content Marketing Race (Top Rank Blog)

Clean Up Your Personal Brand (Careerealism.com)

4 Common Fears Of Recent Grads (Careerealism.com)

What You Don't Know About Your Digital Legacy (LinkedIn)

Become A Free Agent (JerryDelColliano.com)

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14 tips for online reputation blogging

Quick! Here's something you didn't know!

Did you know that having a blog can help build and maintain your reputation? 

Click here for 14 tips on how to do just that, courtesy of recoverreputation.com.

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Worth reading this weekend

If you're a communications or PR professional, and need something good to read this weekend, here's this week's list below:




PR pro habits that journalists despise (prdaily.com)

Why I Am Majoring in Journalism Despite Everyone Telling Me Not To (policymic.com)

Secrets of a content marketing editor (WordCount Blog/michellerafter.com)

Georgia newspaper group shuts down photo department (jimromenesko.com)

Nell Nolan retires her society column (nola.com)

 
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Worth reading this weekend

From the same person that brought you "The Secrets of Networking", here are two more must see slideshows.

Click the following links below, courtesy of Angel L. Ramos* and slideshare.net.

How to Build and Maintain Your Professional Network

and 

How to Stand Out in a Competitive Job Market

*--Angel L. Ramos is the Data Manager of the Rosalynn Carter Institute for Caregiving at Georgia Southwestern State University.

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