Wednesday, June 26, 2013

A "sign of the times", or another sign that times have changed?

Five to ten years ago, terms such as "content marketing" or "social media" were unheard of, mere afterthoughts in this ever-nascent digital age.

But with traditional media such as journalism continuing to fragment, both of those terms have taken on new meaning.

And it appears to be evident in the rise of public relations specialists as opposed to the decline of journalists.  The U.S. Bureau of Labor Statistics reports that journalism jobs are expected to decline by eight percent from 2010 to 2020.  At the same time, the number of public relations specialists will rise by 23 percent from 2010 to 2020.  

So what does this mean for you, the recent high school or college graduate that wants to pursue a career in journalism?  Or even someone that's contemplating to continue their career in the news business?  The numbers linked above show that the changes in the media landscape are both a "sign of the times", or another sign that times have changed.

Are you willing to change with those times?

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