Monday, June 3, 2013

What are the top three degrees in demand for communications graduates (and why)?

This is according to the National Association of Colleges and Employers (NACE), as well as from the College of Communication and Information at Kent State University.

Communications, public relations, and advertising are the three communication-related degrees that in demand by employers, according to the sources listed above.  Here are several brief reasons why.

Communications: There are many more ways to communicate now than at any point in history, thanks to the Internet.  For proof, look at the numerous channels that are available on YouTube, as well as the hundreds of thousands of podcasts that constantly seem to go online worldwide.

Most employers are looking for problem solvers, not just someone who will simply sit at a desk for eight hours a day, stare at a computer screen, and do paperwork all day in exchange for a paycheck.  For many companies, one of those problems that need to be solved might be improving communications between the company, and its customers/clients.  That's where a communication degree can come in handy.

Public Relations:  Are you a person that can put a positive spin on negative news?  Or find a way to sharpen a company's image.  Or even tell the story of that company?  If you've answered yes to any of these questions, then a career in public relations is for you.

The options for PR grads are numerous, from working with an agency or company, to a college or university.  Or you can work for a non-profit organization, manage a political campaign, or pursue a career in sales.  You can even work for yourself if you choose. The only limit is your imagination.

Advertising: You see them everywhere, on billboards, in magazines and newspapers, hear them on the radio, see them on TV, and (increasingly), even see them online.  Ads, ads, and even more ads.

The options for people who get a degree in advertising are wide open as well.  Companies need people to sell ads (account executives), write copy needed to get those messages out to the public (copywriters), and even people to make them visually appealing and attentive (graphic design).  If any of these descriptions fit you, then advertising just might be the perfect fit for you.

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